Software used:
Adobe Photoshop
Adobe Illustrator
Crafts Coffee
Crafts Coffee is a self-initiated branding concept for a luxurious online, subscription-based coffee company. In a world of mass consumption, my goal for the project was to promote the brand to an audience that wouldn't mind paying a little extra to purchase a deluxe product. My solution for the project was to focus on the artisanal and luxurious aspects of the brand, ensuring that throughout the viewing process, the user-experience of the products were reflective of the brand's deluxe messaging.
